Pulaski, Virginia · Est. 2011
One-on-one bridal & formal wear styling for the New River Valley. Hand-picked gowns, tuxedos, and consignment — in a calm space where the appointment is yours alone and you’re never rushed.
A+ Rating
BBB Accredited Business
15+ Years
Serving the Valley
4.8 / 5
Customer Rating
97% of Brides
Find “The One” First Visit
Authorized Retailer
Jim's Formal Wear
Collections & Services
From the dress you'll remember forever to the tuxedo that fits like it was made for you — you get pieces curated, fit, and finished with care. The difference here is simple: this isn't about selling you a dress, it's about finding the one that's yours.
01 — Bridal
Your moment, your mirror — no crowds, no pressure. In a private, unhurried fitting you'll explore designer and boutique gowns hand-picked for you, then leave with a look that feels made for you. Here's what you get:
02 — Prom & Pageant
Stand out under the lights. Choose from fashion-forward styles for prom, pageants, and galas, try on as many as you like, and walk out ready for the big night.
Book your session
03 — Men's Formal
Exact-fit tuxes and suits from Jim's Formal Wear — America's most trusted tuxedo source. You get professional measurements, real fabric swatches on-site, and 48-hour rush service when life happens.
Get measured
04 — Consignment
Give a dress a second debut — or score designer looks for less. Buy or sell beautifully maintained formal wear in a budget-friendly, sustainable way. We photograph, price, and market your gown; you collect the check.
Bring in a piece05 — The Personal Touch
It's simple: you're met where you are, then taken further. You get expert styling advice, custom special orders, precision fitting, and a calm space where you're never rushed — one client at a time.
The Personal Touch
The gown arrived two days before the wedding — from a shop that had run out of time. By the weekend it was pressed, fitted, and perfect. That's the kind of moment this boutique was built for.
Under the care of manager Yolanda Hunter, the shop runs on a single belief: that getting dressed for the biggest moments of your life should never feel transactional. Overhead stays low so the time goes where it matters — with you. That means going the extra mile for last-minute emergencies, working patiently with customers navigating health challenges, and saying yes when bigger stores say “we can't.”
See our full Returns & Exchanges policy for the details.
"Distinctive, creative — and a staff that's genuinely attentive to your needs and concerns."
In Their Own Words
Real words from real customers — brides, prom-goers, and groomsmen who walked into our shoppe and walked out feeling cared for.
"This shoppe is filled with products that are distinctive and creative. The staff are attentive to your needs and concerns."
"Hannah was incredibly kind and knowledgeable. She listened, she paid attention — and she helped me find the perfect dress."
"This place was amazing! I had such an amazing time picking out dresses and trying them on."
Your appointment, your moment
Book a private, one-on-one fitting — just you, no crowds, no pressure.
Weekends fill up about 2 weeks in advance.
Visit · Call · Book
71 Commerce St, Suite 1367
Pulaski, VA 24301
Dedicated parking lot available
Proudly serving Floyd, Giles, Montgomery, Pulaski, Radford, and Wythe counties.
Saturday hours may extend during prom & wedding seasons.
Weekends fill up about 2 weeks in advance — book early.